Dubai now becomes the first city to launch a government-supported influencer training program which shall set the foundation for its quest to become the world’s foremost city for digital content creation. The initiative is part of a much larger scheme to attract and groom creative talent around the globe.
Influencer Academy: The Next Chapter in Digital Storytelling
Together with content agency Beautiful Destinations, the Influencer Academy set up a three-month immersive training program meant for training aspiring influencers in cinematography, video editing, marketing, and professionalism. Participants will be paid a salary, receive luxury accommodation, and will have access to some of the best venues in the Exclusive Under-the-stars Settings of Dubai. After the program, graduates will receive a print certificate granted by Dubai College of Tourism, with the best ones most likely offered full-time jobs.
Towards Dubai’s Economic Vision
The endeavor aligns with the economic playbook dubbed “D33,” that is to see the city double its economy by 2033. In creating a new generation of content creators, Dubai hopes to polish its image internationally, bringing tourists and would-be residents via an authentic storytelling process.
HQ for Creators: Making 10,000 Influencers a Reality
Alongside this academy, the opening of Creators HQ on Emirates Towers is a high-tech facility for the power of 10,000 influencers in the UAE. It internally provides assistance with obtaining the UAE Golden Visa, options for relocation, and business formation.
Strategic Partnerships and Global Propagation
Creators HQ is supported by major platforms such as Meta, TikTok, and X, solidifying Dubai’s intention to build a rich digital ecosystem. The announcement about the initiative was done during the 1 Billion Followers Summit, which gathered more than 15,000 content creators and leaders from the industry.
A Blueprint for the Future
Being the trailblazer in establishing structured programs for influencers, Dubai has set an example for other cities seeking to leverage the prospects of digital content creation. Through its initiating offerings and support, Dubai is now shaping an environment not only for attracting global talent but also for setting in the future the trend in influencer economy.
For further elaboration, please refer to:
Times: Dubai launches an influencer academy to teach the art of charms.
Gulf News: Creators HQ: Dubai opens new center to attract 10,000 influencers to UAE.
Forbes: Dubai Launches Ambitious Content Creator Hub to Attract Global Digital Talent.
Gulf Business: UAE: Creators HQ launches, partners with Meta for initiative.