Dubai reaffirmed itself as a tourism force not only within the region, but internationally, by successfully hosting the record-breaking 32nd installment of the Arabian Travel Market (ATM) 2025 in Dubai. Hosted at the Dubai World Trade Centre from April 28 to May 1, this year’s ATM set new attendance, international participation, and industry innovation records.
Unprecedented Global Attendance
ATM 2025 cordially welcomed above 55,000 travel professionals from 166 nations, marking serious 104% hike in registration from last year’s numbers. This indicates the growing importance of ATM as the premier platform for the global travel industry.
The top five countries represented among attendees were the UAE, India, Egypt, Saudi Arabia, and the UK, reflecting the strategical position of Dubai as a central point for international travel and tourism.
Record-Breaking Exhibitors Participation
The ATM 2022 hosted record numbers of 2,800 exhibitors from 161 different destinations. These exhibitors demonstrated various travel products and services. Notably, 67% of these exhibitors were international participants, thereby indicating the prominence of the event on a global level.
The exhibition extended to sectors from leisure and business events (MICE) to luxury and corporate travel giving them a broader view of the changing face of global tourism.
Embracing the Theme: “Global Travel: Future-Proofing the Tourism Industry by Improved Connectivity”
The central theme of ATM 2025 focused on how enhanced connectivity across borders, industries, and communities shapes the future of tourism. This theme was explored through various sessions and panels, emphasizing the importance of collaboration and innovation in achieving sustainable growth in the travel sector.
Innovations and New Features
ATM 2025 introduced a number of new features designed to encourage innovation in response to the emerging trends in the travel industry:
- ATM Travel Tech: An extended area featuring the latest travel technologies such as AI-generated solutions and fully virtual-reality experience immersion.
- Future stage: New platform where leaders in the industry from companies such as Booking.com and TripAdvisor discussed future travel trends as well as customer behavior.
- Start-up and Innovation Zone: A zone that is entirely focused on emerging travel technologies and start-ups, giving attendees an experience of what the future of travel would look like.
Strategic Partnerships and Economic Impacts
ATM 2025 was organized in collaboration with key strategic partners including Dubai Department of Economy and Tourism; Emirates; IHG Hotels & Resorts; and Al Rais Travel. Their contributions enhanced the event’s reach and relevance.
This staggering event adds heavily to the economy of Dubai in different sectors- hospitality, retail, and transportation. The event also follows the Dubai Economic Agenda (D33) as an initiative to make Dubai one of the top three cities in the world for business and tourism.
Dubai has now established a record through ATM 2025: a promise towards the future. ATM 2025 has shown an evident tendency towards leading the global tourism industry in innovation, collaboration, and even strategical vision. As investments continue to flow into the city for infrastructure and technology, there will be no end to continued reshaping in the future of global travel and tourism.
Check back with ATM 2025 and what else is coming this year on the official Arabian Travel Market website.